Demographics Tables

This demographics table shows the social class of todays society. These tables are used to help businesses choose a specific audience they are wanting to target their product at and also helps to identify consumer wants, needs and lifestyle. Having a strong demographic knowledge helps to boost the sales of a magazine by the use of a reader profile. Demographics can help to let the business understand the type of people magazines are selling to and can then design their magazine around them for example if the magazine was to target at group E you wouldnt use expensive features such as adverts of expensive clothing and perfume but you would target CDs and clothing in their price range that they can afford. Where as group A would buy a magazine expecting better quality within the magazine and more artists/celebrities wearing designer clothing and advertising where they could get these. Demographics provide insight into the target audience and provide the information needed to be able to produce the right product for the correct group helping you to sell your product.