Understanding Demograpahics

A business owner needs demographics to identify the ideal consumer for his product or services and develop marketing strategies such as product packaging, advertisements, business location and pricing.  Any provider needs to understand demographics so that they can decide on exactly what their product will include. Firstly they need to reach out to consumers and get to understand who they are and about them having this kind of information about a persons age, gender, income and education tells a marketer how likely a person is to making a purchase. Understanding the demographics is important because if the business gets to know their target audience very well then this gives the business a better advantage at selling the product.