(UPGRADED)  Step 3 - How Does Your Media Product Represent Particular Social Groups

Music Magazine Target Audience Questionnaire 

How old are you?      

16 years old - 25

17 years old - 26 

18 years old - 18

19 years old - 10

20 years old - 10

21 years old - 5

22 years old - 3

23 years old - 3

24 years old - 0

Which genre of music do you most like listening to?

Pop/Chart - 28

RNB/Rap - 13

Rock - 15 

Indie/ Alternative - 20

Country/Folk - 5

Dance - 9 

Classical - 0

Drum n Bass - 0

Do you read/buy magazines?

Yes - 90

No - 0

Which of these magazines have you purchased in the past?

Q Magazine - 22

NME - 17

KERRANG - 12

Billboard - 7

Top Of The Pops - 15

Rolling Stones - 13

Other - 4

How Often Do You Buy Music Magazines?

Weekly - 16

Once a forntight - 29

Once a month -  35

Rarely - 10

Never - 0

How Much Would You Pay For A Music Magazine?

£1 - £2 - 32

£2 - £3 - 45

£3 + - 11

Other Amount - 2

I believe that my magazine does stereotypically relate to a specific group in terms of age range but not as much gender specific. I touched on earlier within my blog in my LIIAR analysis and demogrpahics. I feel my magazine product relates more to the age range of 16 - 24 also due to the questionnaire I did which you can see above, due to the people I spoke to and asked the questions to they seemed to all like the same things and this showed I should target that specific age range. My reader Profile shows that my magazine would be more likely to target girls than boys due to its feel of looking slightly like fashion magazines more than a music magazine. Also boys taste in music is different to girls as they seem to be related to the indie/rock bands where as girls fall for the pop boy bands and solo artists but with my magazine I tried to target girls and boys by using a girl artist as this would attract teenage boys and is a role model for the girls. Additionally I believe that the colours I have used for the house style of the magazine also attracts both genders. My magazine product is also related to the well known and biggest music festival of the year 'V Festival' which is known for its pop/chart inspired music as well as upcoming artists such as 'Nadine' herself. I believe that my main article featuring Nadine has similar features to artists such a Taylor Swift, Katy Perry and many other single women pop artists. The stylistic qualities of my artist are quite laidback yet in with todays fashion showing that it is up to date and in fashion with the latest must have trends which is important to the female audience but as well the male audience as this will attract them to the artist. The image I have used on the front cover shows a very laid back yet serious image looking straight at the camera pulling you in to the magazine. The model is wearing red and black with curls in her hair and black eye make up this shows the continuity of my chosen house style and how I considered this for all aspects of my magazine this also influences the pop/chart genre that the article is pursuing. I chose the image of my artist very carefully as the clothes an artists wears is very important as it displays the style of the atrists work as well as them personally. For example, Nadine is not the typical rock band member and you can tell this straight away by her image. I believe the article expresses how anyone can make it in the industry if they have the passion and positive personality that Nadine has which reflects on young people who are looking up to Nadine as a role model. Also, the music chart of the twenty first century includes many males and females so it wouldnt be right to target one gender within my audience. I also took into consideration the social grades I would be targeting with my magazine. My magazine will target the social grade E which corresponds to the target age range  of 16 - 24 which are likely to be in full time education and are likely to be depending on their parents or guardians for money but some may also only have part time jobs. However my magazine does target a specific audience due to music taste but this specific group like a range of music due to the ever changing chart and its genres of music that enter each week which is likely to gain Louder a wide audience just like Q magazine. My music product is published once every month which means it will be quite a big magazine as it will be holding a months worth of news and music information. The price of the magazine is £2.50 which works out at about 62p per week which is cheaper than any weekly music magazine. I feel this is a reasonable price for the E social group and will attract my target audience and they will be able to pay the full amount and my audience feedback backs this up. I also used on the front cover of my magazine a chance to win tickets to an upcoming concert of the reader choice, this is a common convention with the leading music magazines which will also help to attract the social grade 'E' as they will not be able to afford things like this. The features on my magazine front cover will attract the wants and needs as it advertises free products Louder are giving away as well as upcoming artists and a look back on the music of 2012 as well as new music for 2013. In terms of Maslows Hierarchy of Needs, My magazine would fit into the social aspect of someones life which is the need that makes an individual feel part of a group and if my magazine does its job well then the reader will be able to feel like it can relate to the music magazine and help to fulfill their social need.