(UPGRADED) Step 4 - How did you address/attract your audience?


How did you address and attract your audience? by RachelBower on GoAnimate

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I attracted and addressed my audience by using colours that can attract both male and female readers. I used a women as the artist throughout my magazine product as I feel women can also attract both male and female due to girls looking up to the artist and boys having the attraction to the artist. With me targeting group E on the demographics scale I included chances to win free tickets to a concert of the readers choice, a free goodie bag if they bought tickets to V Festival through the magazine and a free poster inside of the artist when buying the magazine these all attract and entice my target audience to buy the magazine due to low income or no income at all. This also makes the reader feel apart of the magazine due to interaction within the magazine and chances to look online at other offers. The image I used on the front cover and double page spread also attract the reader due to it being a front on image and the model staring directly into the camera this pulls the audience in. I addressed my audience by doing thorough research on my target audience by looking at demographics, asking 90 students within college their thoughts, looking at magazines that are out on the shelves in shops today and looking into the background of the magazines I took inspiration from.

Video Feedback Number 1

Video Feedback Number 2

I also gained a lot of feedback from peers in my class and teacher feedback about my magazine product helping me on things to improve due to them being within the 16 - 24 age range of the audience I was targeting.